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Shuttle buses drive exterior hospital branding
When it comes to hospital branding, I have seen some really good examples of branding on shuttle buses and vans. More often than not, I see missed opportunities. Hospital shuttles are highly visible...
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Top 10 lessons learned by first-timers during a hospitality rebrand
After every hospitality rebrand, we sit down and recap the brand change out project with our client’s implementation team. Inevitably, the first-timers share stories about how they never anticipated...
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Brand architecture for senior housing communities can influence decisions
Brand architecture in the senior living industry can be just as complicated as finding the best living situation for a parent. I realized this when I was helping my aging mother select a senior living...
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Stop throwing away money during a telecommunications brand refresh
During a telecommunications brand refresh, waste of resources is your enemy. Waste of money, materials, employee time, customer goodwill, and storage space, to name just a few. The cause of the waste...
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Meeting Day 1 Bank Merger Rebranding Deadlines
I’ve been talking about bank merger rebranding to a lot of banking folks lately. While they all agree that going live with the new brand on the first business day after the bank merger is complete is...
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Retail rebranding fails – skipping key steps
When it comes to retail rebranding failures, a quote from Aristotle is a good place to start: “Well begun is half done.” So is Benjamin Franklin’s statement: “Haste makes waste.” I could go on and on....
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Ingenious franchise rebranding media campaign features a brand implementation...
I recently saw a commercial highlighting a franchise rebranding effort gone wrong. You have to hand it to Domino’s – it delivered a surprise! Earlier this year, Domino’s ran a sign change-out...
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Color matching tips to ensure visual identity consistency on brand touchpoints
Are the colors in your visual identity consistent for all customers? Not sure? Well, remember the “Great Dress Debate” over colors – white/gold or blue/black – earlier this year? Colors matter....
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Brand rollout quandary – to outsource or not to outsource?
Who should handle your brand rollout? How far in advance should you start planning your brand rollout? I recently spoke with a C-level executive who had these questions. With only five months to go,...
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Local marketing made easier with automation
Brands are becoming more focused on local marketing efforts, and I’ve been reading some great articles about the topic. One area of particular interest is the online search – offline purchase...
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Why the brand management team’s reputation is on the line during a brand rollout
Brand management is often hard to define and quantify by individuals outside corporate branding and marketing departments. Ask anyone in finance, operations, manufacturing or engineering. These...
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Avoid these mistakes during your consumer brand rollout
How do you define a successful consumer brand rollout? Let’s start by talking about what it isn’t, and how much it can cost your brand. Think back to 2009. If you’re an orange juice drinker, you...
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Think “One Pass” in your hospitality rebrand
During a hospitality rebrand, it’s important to think about the rebrand the same way you do everyday operations. “Measure twice, cut once.” It’s been said this expression started with a kilt maker in...
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The “Stop Doing” approach to corporate brand implementation
The most common approach to corporate brand implementation we see internal brand teams use is the replacement approach – replace old branding with new branding on every sign, vehicle and other brand...
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Focus on the point of service in your service business rebrand
For a service business rebrand, think about all of the brand touchpoints at the point of service. For some service businesses, like law firms and accounting firms, customers often come to your...
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Keeping the budget for a fleet rebranding project on target
When planning a fleet rebranding project, companies often use the RFP process to select vendors and contain costs. This process can save time and money if the company is buying products, like hundreds...
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Incorporate this Japanese word into your corporate brand implementation
The Japanese word Genba is critical to corporate brand implementation success because Genba means “real place” or “place where the actual work is done.” During a corporate brand implementation, going...
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Naughty & Nice Rebranding Lists
No two rebranding projects are the same. We’ve worked on everything from high-profile nationwide rebranding projects to small regional projects. With all of the holiday movies on TV right now, I...
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Naughty Rebranding Lists
After sharing Nice rebranding stories in my last blog, now it’s time for the Naughty list. I know this is the one you really wanted to read. These top three Naughty rebranding stories ended up being...
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Keeping Track of Your Fleet Vehicles
For managers of fleet vehicles, keeping track of different makes, models and annual design changes can get complicated. It’s even worse when a manufacturer stops offering one of the key vehicles in...
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